Every day, we see hundreds if not thousands of images and products. Most flyby in an instant, never registering in a memorable way, gone forever, not worthy of a second thought. The exceptions, though, take hold in our mind, create a longing, some turn into an obsession, and we have to have it.
In the not so distant past, discovering products you love happened via a visit to your favorite stores or through the lens of traditional media. You might be inspired by the pages inside your favorite magazine or the style section of your local newspaper. Urban centers had thriving specialty stores and shopping malls proliferated in the suburbs.
Fast forward to today and nearly everything is discovered through influencers. Influencers are taste makers, experts, cultural icons, and thought leaders. The internet has democratized how consumers discover the products we crave, and influencers have pioneered this new era. We are in the age of influence.
As modern day branding expert David Perrell writes in his brilliant Naked Brands blog post:
"Shifts in branding are catalyzed by shifts in media consumption....Today, brands are responding to the effects of social media and the smartphone on media consumption...Today’s up-and-coming brands — especially brands geared towards digital natives — are driven by social media influencers. Brands, which once commanded attention through colorful logos, broadcast advertisements and catchy jingles, are now popularized by the influencers who represent them."
Souler is the intersection point between brands, influencers, and consumers. Part social commerce platform, part product discovery engine, part community. On Souler, influencers curate and sell the products they love from the best premium to luxury brands in the world directly to consumers.
Looking to discover products that move your soul? Welcome to the age of influence and welcome to Souler. We are so glad you're here.