Since 2017 Norwood Chapters has been on a rise from obscure concept in the mind of designer/founder Ali Saint Q, to a fully fleshed out sartorial narrative that has garnered a cult following of celebrities.
Norwood's creator Ali Saint Q pictured with friend and frequent muse/collaborator, latin trap superstar J Balvin.
In just a few short years Norwood has achieved what most brands pray for in a ten year plan. Saint Q has managed to get its product on Kanye West, J Balvin and Migos, is distributed in retailers such as American Rag, Mortar Tokyo and Fred Segal Japan. It picked up accounts with luxury mainstays such as LuisaViaRoma in Italy and American Rag Dubai following Paris Fashion Week in 2019.
Recording artist Bryce Vine (L) and NBA superstar Steph Curry, day one fans of Norwood Chapters.
At the brand's core is Saint Q's worldview and influences, using luxury fabrics as a canvas to tell his story, as well as the story of those people, places and things who have influenced his vision and path.
Norwood Street in LA, where Saint Q grew up upon moving to America, is a far cry from the romantically opulent Parisian energy that validated the line's place in high street culture. Each collection from Norwood is another "Chapter" of his life and times. Rooted equally in punk rock, ska, metal, skate, basketball, & hiphop - it's executed on a level equivalent to the luxury houses in Paris. The entire aesthetic is peak intelligent juxtaposition.
Travis Scott & Kanye were both early adopters of Saint Q's line, seen here wearing one of Norwood Chapter 1's staple pieces, the signature box T-shirt from 2018.
Here are the 7 Norwood Chapters pieces proudly rocked by the line's famous friends and homies in high places. Shop NORWOOD ESSENTIALS now on SOULER.
MIGOS : Packing Slip Enclosed Hoodie (Limited Drop, Deadstock)
While no longer available, Saint Q was inspired by not only the fabric, but the experience of copping new fire and the anticipation of shipping a new piece. hiphop super group Migos really loved it, and proudly rocked this limited edition jawn in 2018. If you can hunt this no longer available hoodie, you get Wonka's golden ticket.
J Balvin : Norwood Chapters (1,2,3) Hoodies (Available Now)
When you have one of the biggest recording artists on earth proudly pulling over your hoodie, you're doing something right. J Balvin's love for Norwood has been a well documented affair, with the latin music superstar dripping in various NC pieces since 2017 as a early adopter of Saint Q's vision and style.
Lil Wayne : Track Pants (Available Now)
Lil Tunchi has made no secret of his love for Norwood Chapter's creations. In 2018 he rocked the deadstocked NC Swarovski Ska Racer bottoms. Shop the newest evolution of Saint Q's trackpant silo by clicking the above image.
Steelo Brim : Orange NC Logo Trucker (Available Now)
It's the early 2000's again in fashion. You'd be blind to not see the rising nostalgia tsunami that has been bubbling since mid 2019 in high fashion circles and Asian street style trends. MTV's hit show Ridiculousness host Steelo Brim are hitting deep 3's with this early 2K staple, the Trucker Hat (made popular by Pharrell, Von Dutch, and Ashton Kutcher). Everything old is new again. Never doubt the "20 year cycle" of culture.
2Chainz : Patchwork Pants (Limited Drop/Deadstock)
Atlanta legend & rapper 2Chainz has always been a fashion icon. In 2017 he teamed up with high fashion's favorite skateboarding spectre Gucci Ghost to drop a merch collection for album "Pretty Girls Like Trap Music." Basically, whatever aka TiTiBoi is on, you should be too. While the patchwork pants are not available any more, Saint Q's new Angelino Paisley Trousers are an evolution of this OG bottom. Truuuuuuuuuueeee.
Russell Westbrook : "HELP" Calf Socks
Russell Westbrook is so much more than a NBA star. At this point, he's a culture fixture well off the hardwood court. The amount of stan accounts dedicated to tracking his incredible style is in the thousands. Russ went live on Triller on January 1, dancing his way into 2021 in the new "Help" calf socks from Norwood.
Norwood Customs : Wale, Bad Bunny (1 of 1's)
When you're looking for that high level customization and you're about to play the Staples Center in LA to a sold out crowd, there's only one dude you call. Ali Saint Q has level his brand and personal profile way up in the past 3 years, and has custom designed jackets for a roster of A-list talent.