Tomorrow’s brands will only further embrace influencers and the considerable power they possess. Why? Because influencers are becoming much more than simply social media celebrities - they are the tastemakers of today with considerable sway over future success.
In only a matter of years, influencers have turned brand marketing on its head. They connect with young demographics and promote products effortlessly - and this trend is only set to continue as more people turn to social media and smartphones.
As pointed out by Quartz, the brands of the future are likely to have three core elements: “First, a creative tastemaker able to leverage digital channels to engage a global community; second, best-in-class design, planning and manufacturing; and third, direct-to-consumer global online distribution, complemented by a connected wholesale presence in the most prestigious physical boutiques.”.
And in 2019, it’s hard to imagine a “creative tastemaker” who can “leverage digital channels to engage a global community” as anyone other than a celebrity or influencer with social-media clout. The continued rise of influencer marketing begs the question - what is next for the sector? The answer here must be foregrounding offline relationships between brands and influencers as much as the online relationships.
The vast majority of influencer and brand interactions happen online - and this is where relationships tend to stay. Of course, there are geographical boundaries which often impede face-to-face meetings. Nonetheless, one must consider that the next frontier for this growing sector must be the expansion of networking, community and connection.
This is what Souler’s ranch event seeks to provide. Our exclusive 5-day event will bring together top content creators and brands against the unforgettable backdrop of a Five-Star luxury Relais & Châteaux ranch in Montana's Big Sky country.
Fifty of the top content creators and 25 brands will be hand-selected to attend the event and spend 5 days creating content, networking, and connecting while being treated to an all-expenses-paid experience at The Ranch at Rock Creek.
Over nightly cocktail hours, group dinners, live music and entertainment, attendees will have the opportunity to meet some of the most influential people in the world while enjoying the endless activities and luxury accommodations that the ranch offers. This is exactly what both sides of the influencer and brand equation need. It is a sector that is all too disconnected - so putting names to faces, taking business off the social platform, finding common ground and discussing ventures in person does make a difference in cultivating long-standing relationships and ventures.
And what better way to get to know those in the sector than in Montana's Big Sky country! The community will further cultivate this sector, and that’s exactly what Souler is looking to provide. To learn more about the #SoulerSymposium visit influencers.souler.com/ranch!