BE PROUD OF YOUR STRUGGLES.
BEAUTIFUL STRUGGLES was founded in 2019 by professional soccer player Danny Williams.
Using sustainable luxury materials as the pallet for global street-born narratives, each collection pulls inspiration from sport, hiphop, skateboarding, art & subculture.
Raised by an African-American father from NYC and a German mother, Williams developed a grassroots cult following across Europe & the US for his style, which became the DNA of the line.
BEAUTIFUL STRUGGLES is about overcoming adversity and changing the perspective of looking at entities while facing different obstacles in life. Like it’s visionary founder, the line has developed a cult following of international celebrity athletes & creatives who wear their struggles as badges of honor.