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LIV Watches

Microbrand crafting precision, durable, high-quality, accessibly-priced Swiss-made limited edition watches capable of keeping up with an adventurous, bold lifestyle. With more than two decades in the watch industry, LIV realized that a vast segment of fans and watch enthusiasts were being excluded. Excluded by retail prices bloated with mid-channel markups and celebrity endorsements. They envisioned a brand that stripped away all unnecessary costs so that everyone could experience a Swiss-made timepiece without breaking their budget.