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Yoga Jeans

Co-founder Eric Wazana’s passion for denim was sparked when he was a kid – a kid who refused to accept the status quo. Eric’s love for denim and the idea to create a company of his own soon spread to his little brother, Jacob, and before long the two Wazana brothers set out to create the most comfortable jeans in the world. After studying women’s natural curves and body movements, the Wazana brothers deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that a woman could actually practice yoga in them. That’s how Yoga Jeans was born.