WHO WE ARE:

SOULER is a curated, shoppable gallery of designers & culturally relevant tastemakers. We've evolved the traditional ecommerce model into a connective & narrative "digital boutique." Our focus is on creating community from the collaboration of creators & designers who move the culture forward. 

 

WHY WE CREATED THIS:

The entire world changed in the past year. No one will ever tell us what to do, what to think, and when to stay quiet anymore. The high towers that used to dictate the culture have been overthrown and the flow is reversed. The creative kids have the power now. 
The old system was soulless. We shine lights on true creatives, not manufactured hype or tone-deaf sponsored frauds. We champion indie designers, converge luxury with the streets, & seek to elevate connection, not data mine & hard sell. We’re built by imagination & powered by discovery.

We’re different, and if you’re reading this, you are too.
 
 

 

THE GOAL OF CREATIVITY IS CONNECTION
THE GOAL OF CONNECTION IS COMMUNITY

Everything we do stems from this. Our curation of designers are unapologetically avant-garde, hard to find & all have a story. We’re a shoppable gallery of the convergence culture that made us.   Our collaborators exist on the vanguard of design & culture, spanning the realms of art, design, music, literature, and more. We’ve meticulously juxtaposed luxury, narrative-driven streetwear, clean beauty, design-driven homegoods & art & collectibles. 

 

OUR HEADQUARTERS:

We are proudly located in The Berkshire of Western Massachusetts. Our HQ, the TAGGART HOUSE is inspired in concept by the iconic NYC "Warhol Factory" - a living creative studio. The 11 room estate, formerly a mansion of the Sedgwick family, was a Gilded Age destination for performance, art & progressive thought leadership. SOULER's George Manley & Caitlin Infantino have reimagined the expansive grounds as a modern, living collaborative space for invite-only unplugged performances & immersive experiences that bridge the digital & physical. Join our email list for invites.
We look forward to meeting you.