Based in the Berkshire mountains of Massachusetts SOULER is owned and operated by Ex-New York Fashion Executives. Situated 2hrs from New York’s Midtown, The Berkshires have historically been, and still are, home to New Yorkers seeking refuge from the pace of the city to tap into their artistry and creativity. Our defining characteristic at SOULER is our love for product and even more so, the people who create them. As makers and appreciators of beauty and function ourselves, we seek out products that inspire and romanticize our lives, and revel in working with the brilliant minds behind them, What’s beautiful to you? 



SOULER is a curated, shoppable gallery of designers & tastemakers. We've evolved the traditional ecommerce model into a connective & narrative "digital boutique." Our focus is on bringing emerging brands and talents to a new marketplace to be discovered by consumers & cross-promoted by online talents. 



Because we do it better. Our proprietary tech allows brands to seamlessly join SOULER in less than 15 mins. Where in a beautifully built marketplace, they will earn better then wholesale. Our Talent App allows talent to create & curate their own store, so their fans can shop all their favorite products in one spot. In the overlapping of activity, brands and their products receive honest promotion from top online Talent. The Talent enjoys the perks of a direct storefront to their favorite product, while earning better then affiliate marketing in a space they ‘own’ and can be proud of. Customers, Brands & Talent: Everyone benefits.  



The TAGGART HOUSE proudly positioned in iconic Stockbridge is home to SOULER. The 11 room estate, formerly the ‘summer cottage’ of the Sedgwick family, was a Gilded Age destination for performance, art & progressive thought leadership. SOULER's George Manley & Caitlin Infantino have reimagined the expansive grounds as a modern, living collaborative space for invite-only unplugged performances & immersive product experiences that bridge the digital & physical. Join our email list for invites. We look forward to meeting you.