She's the girl with the golden pen and apex creator behind some of the biggest Billboard hits in the past several years. Her hit list of credits reads like a Grammy front row seating chart- Chris Brown, J Balvin, Jason Derulo. There are far more. For her next trick, she swapped the studio for the spotlight. Some people you just can't keep down.
Every once in a while, a true original emerges from the rank and file mannequins that faceless corporations attempt to make us follow or applaud. Most of the time, its unpalatable. Most of the time they're just enough like another star that they're guaranteed money in the bank. The machine markets derivative product that flows from the slush of another's wave.
Some things can't be bought. Originality is one of those things.
Img Credit: Coach Cherry
Soaky Siren has been an original for years. She didn't "flow from the slush of another's wave" - she is the wave.
Siren, the Grammy-nominated multi-platinum recording artist, writer & producer has marched to her own beat since birth. The Freeport, Bahamas native's rising stock in the US & UK may suggest she's a "new" artist, but it's been a long time coming.
In just the past year, she's written Maroon 5's global smash hit "Nobody's Love". That would have been enough for most to deem one solar rotation a success. Nah, bruv.
She emerged from the songwriter/producer role to the forefront with the release of her solo single "MIA" - receiving global attention on the EA Sports FIFA21 soundtrack. She followed it up with the island trap banger "Top Gyal" - if "MIA" was for pop radio, esports & soccer stadium half time shows, Top Gyal was for the Bahamas. That one was for her culture.
The Bahamas has long since evoked the idea of resorts, bikinis, & large electric colored cocktails. That's not entirely untrue, but the reality for many of the island's residents is a consistent struggle to overcome political and economic corruption that has wreaked havoc on the people.
"Regatta" EP Cover from Arthouse Electric Halo
Siren has built an authentic fanbase by taking advantage of the platform she had created to share the story most miss. The texture of her forthcoming solo project, "Regatta" is the texture of the Bahamas. Glossy at times, darkly sinister & distorted at others, the juxtaposition sonically is where the art lives. It's a femme, Caribbean vein one could compare to the contrasting fabric of Kanye's "Beautiful Dark Twisted Fantasy."
If music is what she became known for, then fashion and her personal style is a solidifying close second. Siren's signature blend of high street British heritage luxury and playful, sardonic streetwear paired with those endlessly long braids have made her a lookbook muse on both sides of the Atlantic. Caribbean nautical and floral prints, African patterns & athlesiure that almost borders on regen hooligan terrace wear of the 80's and 90's are all hallmarks.
As much as aesthetic & presentation matters, Siren is equally as focused inward. She's a zen like homebody, truly focused on her spiritual connectivity. As a genuine advocate for mental health, selfcare, holistic healing & wellness, Siren makes no bones about where her priorities & passions are. Energy is everything. Protecting that energy is the iceberg the Titanic missed.
Img Credit: Zac Poor
We've collaborated to highlight a few of the best ones, and hear the island girl discuss why they're her essentials, and why they should be yours, too.
Drop the anchor. Siren's wave is incoming.
YORK Athletic Mfg. - "The Frank" Half + Half Low Top Trainer
"Sneakers are my default. The sleek silhouette is giving big city slicker energy and I’m here for it." says Siren.
Designed and manufactured in Boston by YORK Athletics, "The Frank" Half + Half low top pulls inspo from New England's rich boxing history, (and the founder's Grandfather, Frank York.) where YORK's roots stem from.
Pursoma - Body Bouquet Ritual
"I always miss the combination of sand, sea and humidity in the Bahamas. It just has a way of buffing my skin when I’m home. Since I can’t have that all the time a lush body polish can get me together. Pink Lotus, Jasmine and Jojoba oil play nicely to exfoliate and moisturize skin."
No matter how bright the Los Angeles lights get, the Island gyal will always be just that. This sustainably crafted, artisan selfcare ritual from Pursoma is a nighttime staple.
Marigold Shadows - Wide Leg High Waisted Shorts
"First of all, shorts are my uniform in real life. The quilted stitching and shape of these shorts can amplify the simplest of looks. Plus that all black, Asian goth wave is super on trend."
ThreadHaus LA - Hot Pink Knit Crew Cap
"I like pink and I like pops of color. This cap kills two looks with one simple aesthetic. Paired with anything she’s cute. Plus ThreadHaus is a hyper creative black owned business that has never lost sight of the community & authentic connection to it. I support brand's who don't virtue signal, but really walk the walk."
David Ford Eyewear - Gold Plated DIABLO XVII Sunglasses
"Aviators will always be a staple for me and the 14k gold plating is a fire touch. (Designer) David Ford really elevated a basic. Their versatility is perfect for days or dusk, regardless of the setting."
David Ford grew up getting teased & bullied for wearing glasses as a kid in the Midwest. The African American creative would sketch characters with edgy, cool, or reimagined glasses as an escape. Now he does it in real life. And the characters that are in his glasses happen to range from NBA stars, to the biggest Hollywood & hiphop stars that are defining "young luxury."
Noor Origins- Rare Prickly Pear Seed Oil
"Yasss! Exotic fruit! I’m down for anything that delivers a glow. Cactus Seed oil is rare A F most of the time, and it's definitely the next big beauty craze staple here in LA. A little oil goes a long way and I love that this is organic, sustainable & made in Morocco."
Siren is right, Prickly Cactus Seed Oil is one of the rarest and most precious oils on earth and is relatively new essential oil in the beauty world. This cactus produces beautiful bright pink and yellow flowers in the spring which produce fruit by the end of summer. The oil comes from the tiny seeds inside the cactus fruit, and it's all crafted & sourced from Morocco,100% pure, natural and undiluted.
Marigold Shadows - Megumi Asymmetrical Black Oversized Hoodie